Magic Hour Overview, Features & Pricing (2026)

Overview

Magic Hour is a browser-based virtual studio that offers generative AI tools for video creation and editing. It helps creators and teams convert scripts, images, and existing footage into finished videos. The interface supports style transfer, face swap, animation and text-to-video workflows. The platform runs in a web browser to reduce local setup and speed iteration.

Use cases

1. Repurpose recorded lessons or presentations into short clips and highlights.
2. Generate animated explainers and product demos from scripts and images.
3. Apply new visual styles or swap faces to adapt existing footage for different markets.
4. Create social and marketing videos with automated edits and effects.

How it helps

• Accelerates production by automating routine editing tasks and effects.
• Improves output consistency through AI-driven style transfer and animation tools.
• Reduces time to publish by enabling browser-based rendering and exports.

• Save hours on edits with automated video-to-video style transfer.
• Expand creative options using Video Generators for text-to-video and image-to-video outputs.
• Refresh footage with face swap tools that simplify subject replacement.
• Create animations from images to produce engaging short-form content.
• Work in-browser to streamline collaboration and avoid local installs.

Paid plans available. Check the official site for current details.